Most clients should be able to find your company on the internet. Whether you’re selling your products online or simply want to provide some information about your company and your contact information; having a website is a must. It’s a good idea to think about what you want to achieve with your website before you hire website developers.
Websites are essential marketing, communication, and reach tools for any company. Whether you’re a small or large firm, your website is usually one of the first impressions you make. You can get the help you need for a variety of commercial ventures by creating a concise, easy-to-navigate, and updated web design. Although a website isn’t your home base, it does provide a place for you to develop your platform.
So, here are five things that every website should have –
- Use white space
Often clients complain about certain websites that had too much white space on an unused website. Ideally, it could have been used to publish a few advertisements.
White space can make your website appear open, new, trendy, and readable. However, one disadvantage of using white space is that it will take up a lot of space. The goal is to strike a balance between emphasising what’s most important to convey at the top and surrounding it with some space to highlight the image and/or text.
- Mobile Friendly
For a website to be successful, it needs to be mobile responsive. Every day, people spend more than 5 hours on their phones, and more than 1/3rd of them use their phones to perform all their online browsing. If potential customers arrive at your website but find it difficult to navigate or browse on a mobile device, they will simply abandon you in favour of a competitor. Therefore, hire a Cross Platform app development firm for your company’s mobile website to provide a great user experience.
- Contact Information
Make sure your contact information is easily accessible on the website to avoid losing a potential client to a competitor. Several people suggest putting it in the top left or top right area of the home page. Best practices also include adding your contact information on each page of the website. An email, business hours, or your location, which can be found via a Google maps link, are some of the examples.
- Images
When people first come to your website, they’ll notice a generic stock photo that they’ve seen elsewhere or that seems like a non-personal sort of stock photography. No stock photography will be able to convey your entire business, services, and products in the manner that you desire. Only your actual photographs will achieve this, while also effectively communicating with your potential client. Ask your website development firm to use photographs strategically throughout your website to reinforce the information and provide viewers a visual break from the text, but make sure they’re relevant and non-generic.
- Consistency
Consistency implies that everything should be made to match. Heading sizes, font, colors, button designs, spacing, icon choices, etc. everything should be themed to keep your style consistent throughout the pages. Your users must recognise they’re still on your website to provide them with a pleasant experience as they navigate through it.
Conclusion
This is the beginning of creating an impressive website. As you gradually move ahead, you realise a lot many things that need to be catered to get a user-friendly, easy to navigate yet impressive website.
